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Key moment, October 15, 2026

The launch campaign, from Miami to Paris

In Miami, a “Welcome to Vice City” sign on the roof of the Kaseya Center, a blimp in Vice City colors and murals by artists featured in the game at Wynwood Walls; near Paris, a tower at the Porte de Bagnolet wrapped in the cover art, by the ring road.

Seen in official mediaPress
Giant Vice City letters at sunset, official Rockstar Games image
Official image © Rockstar Games, Take-Two Interactive. Vice City 01, credits.

The essentials

In Miami, a “Welcome to Vice City” sign on the roof of the Kaseya Center, a blimp in Vice City colors and murals by artists featured in the game at Wynwood Walls; near Paris, a tower at the Porte de Bagnolet wrapped in the cover art, by the ring road. Date: October 15, 2026. Type: press. Status: seen in official media.

Identity

Date
TypePress
StatusSeen in official media
SourcesFortune: the GTA 6 campaign in Miami (accessed 10/20/2026)
Journal du Geek: GTA 6 takes over a whole tower at the gates of Paris (accessed 10/20/2026)

Before and after

The whole announcement timeline, all the key moments.

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