Key moment, October 15, 2026
The launch campaign, from Miami to Paris
In Miami, a “Welcome to Vice City” sign on the roof of the Kaseya Center, a blimp in Vice City colors and murals by artists featured in the game at Wynwood Walls; near Paris, a tower at the Porte de Bagnolet wrapped in the cover art, by the ring road.

The essentials
In Miami, a “Welcome to Vice City” sign on the roof of the Kaseya Center, a blimp in Vice City colors and murals by artists featured in the game at Wynwood Walls; near Paris, a tower at the Porte de Bagnolet wrapped in the cover art, by the ring road. Date: October 15, 2026. Type: press. Status: seen in official media.
Identity
| Date | |
|---|---|
| Type | Press |
| Status | Seen in official media |
| Sources | Fortune: the GTA 6 campaign in Miami (accessed 10/20/2026) Journal du Geek: GTA 6 takes over a whole tower at the gates of Paris (accessed 10/20/2026) |
Before and after
- The launch trailerOctober 15, 2026, just before
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